Your Time to Shine: Free and Low-Cost Marketing (Online)

You've set a resolution to work smarter and not harder this year. To say "no" to more things and "yes" to the right ones. As a small business owner or a small nonprofit, you have myriad competing priorities, and limited time and resources. So how do you put yourself out there to bring in more clients, supporters, and funders? By marketing to the right people, at the right time, with the right message. Students will learn to create a communication strategy that includes free and low-cost easy-to-implement tactics to increase awareness and funding, like how to segment your audiences, build relationships with the right people -- including influencers -- and promotion vehicles that will allow you to keep your new year's resolutions and your sanity!