A Business' Crash-Course in Social Media
Be sure you know your log-in and passwords for all your social media accounts.
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The ubiquity of social media websites such as Facebook and Twitter allows consumers to tell their friends about their experiences and make it much easier for word-of-mouth to spread quickly. If you're running a start-up or mid-sized company, discover how to take advantage of this connectivity to your customers. Learn basic social media terminology, how to set up your business account in Facebook and Twitter, how to use those accounts as a business, and when it makes sense to hire a firm to manage your social media. You must have at least basic knowledge of computers, the Internet, and accounts in Facebook and Twitter before class.